Cvent CONNECT is a premier customer and industry conference uniting event professionals, marketers, and hospitality leaders to accelerate innovation, share best practices, & embrace technology.
Cvent CONNECT aimed to accelerate business growth and industry transformation by uniting thousands of event professionals, marketers, and hospitality leaders. The core objective was to showcase Cvent’s unified, AI-powered platform and the latest event technologies while equipping attendees with practical skills to drive event and group business success. Through hands-on training, curated workshops, and targeted sessions based on persona and unique organisation types, planners learned how to design event experiences that deliver more impact, marketers explored data-driven attendee engagement and ROI solutions, and hoteliers discovered new ways to use technology to engage planners and bring more group business to their properties. Every session was built to offer actionable insights, enable stronger networks, and provide tools to champion innovation. As Cvent’s flagship conference, CONNECT reinforced the brand’s position as a trusted partner and industry leader.
As an event for event industry professionals, there are extremely high attendee expectations. Every element was meticulously tailored—content, sessions, & experiences—to address attendee needs & showcase the most innovative event tech in action. The hybrid format enabled broad reach and accessibility (8,000+ virtual registrants), while “only in San Antonio” moments like a Flash Float River Walk Parade immersed ~3,900 in-person participants in local culture. 45 unique sold-out Tech Tours offered attendees a behind-the-scenes journey of the technology it takes to bring CONNECT to life, inspiring creative application to real-world challenges. The annual Cvent Excellence Awards spotlighted customer success, while exclusive invite-only programming further empowered key marketing, hospitality and partner audiences. Visionary keynotes fueled bold thinking, ensuring attendees left the conference with both tactical and aspirational ways to transform their careers and organisations.
