Operation convention is the most important business event of the year among employees, franchisees&B2B partners. Instead of classic form, we organized 2-days city break into McDonalds business world.
We’ve chosen Katowice as a city strongly connected with brand values. Former mining city, now modern, business center. Striving for green future, with the longest open McDonald’s in Poland.
Innovative from the beggining: registration system worked as a “booking.com”, guaranteed door 2 door experience; entering the MCK lobby, guests came into 3 fullfilled halls by McDonald’s scenography; each has taken special NFC badge to change points to awards.
Conference: presented coming strategy & higlighted the key values. Substanstive content interwinded with music setting, fully rooted in Slask, the most popular Polish artists with a minor orchestra.
McDonald’s Town live ecosystem was runned by guests. Full of attractions naturally connected with the directions of brand development. Innovative, being part of brand ecosystem departments stands about a.o.: talents, digital development, sustainability, or shortening the supply chain.
Evening party with regional treats, concerts & networking.
| Room | Country | Organizing Company | Client | Category |
|---|---|---|---|---|
| Sala Ospiti / ROOM 4 | Poland | endorfina events - member of 27names | McDonald’s Poland LTD | Congress/Conference |
