Cranchi Yachts at Milan Design Week with Immersio Temporis, an installation that reimagined Palazzo Clerici, designed by Christian Grande, awarded fourth place at the Fuorisalone Award.
Brand awareness – Strengthen Cranchi Yachts’ awareness and introduce the brand to an international audience beyond the yachting sector. The Immersio Temporis installation was a driver of visibility: from an unknown brand to one of the most visited installations, achieving 4th place at the Fuorisalone Award 2025.
Association with design – Position Cranchi as a brand aligned with the values of design excellence embodied by Milan Design Week, in view of a broader rebranding process. This goal was achieved by embracing the narrative of the design world: the designer and his vision took center stage, showcasing yacht design as an expression of excellence, beauty and innovation.
Industry accreditation – The event was an opportunity to present the brand’s repositioning journey to partners, dealers, KOLs and prospective clients, also thanks to digital amplification.
Showcasing Cranchi Yachts’ design vocation at the main stage for design: Milan Design Week. An installation created by Cranchi’s own yacht designer highlighted a key structural element of every yacht – the hull, the starting point of design. The courtyard of Palazzo Clerici was transformed into an underwater world: an immersive experience that presented the yacht from an unexpected perspective and symbolically immersed visitors into the brand’s history. The perception of suspension met and contrasted with the grandeur of the structures, representing the balance between the brand’s solidity and its creative drive. The design emphasized beauty and majesty, traits shared by both Cranchi yachts and Palazzo Clerici.
