The Polychroma Brand Event organized in Taormina from 19-26 May 2025 invited special clients to view the new High Jewellery collection in the showroom and participate to gala dinners and fashion shows
Bvlgari Brand Event is the Maison’s most prestigious occasion, unveiling the new High Jewellery collection and embodying the brand’s vision to an exclusive audience of top clients from around the world. The experience combines refined gala dinners, captivating live shows, and private showroom visits where clients can acquire showcased masterpieces. Its primary objective is to reinforce brand equity, elevate international prestige, and generate measurable international sales. Guest are invited to engage closely with the brand, experience its craftsmanship and innovation firsthand, and strengthen relationships with key stakeholders, ultimately translating the experience into loyalty, advocacy, and purchase behaviour.
The creative concept for the Polychroma runway set was designed in full harmony with the grandeur of Taormina’s ancient Greek Theatre, respecting its historic architecture while integrating the scenography. The use of translucent veils and refined light design conveyed elegance, lightness, and solemnity, highlighting the vibrancy of the Polychroma collection. Iconic pieces were reflected in the chromatic richness and bold creativity of the set, while on stage installations enhanced a seamless dialogue between art, history, and innovation. The 40-minute show started with a majestic ballet choreographed by Sir Wayne McGregor, which opened the scene to the models wearing the jewellery, creating a fully integrated and immersive experience.
