Unexpected use of space at the opening of an exclusive BMW & MINI pop-up store, engaging top clients, entrepreneurs, influencers, and media, blending lifestyle, inspiration, and brand experience.
We are UNIT.City — the largest innovation park in Eastern Europe, an ecosystem for entrepreneurship and research helping build companies for the global market. From day one, our mission has been to create an environment where talented engineers and creatives choose to stay in Ukraine. With the war, this mission became even more urgent. Today, over 5,000 people work in UNIT.City, developing defense solutions, sustaining the economy, and spreading Ukrainian innovations worldwide. For the ecosystem to thrive, we must reinforce it with projects that inspire our community and showcase progressive global solutions. That is why we partnered with AWT Bavaria — one of the world’s most progressive automotive companies. The opening of the pop-up store was more than an event — it was a message: to inspire our community, show that global brands believe in Ukraine, and prove that innovation, lifestyle, and progress remain possible even in war. It was about resilience,and faith inUkraine’sfuture.
To inspire and truly amaze our guests, we turned a traditional store opening into an immersive, symbolic journey. The entrance of an ultra-modern business campus became a mysterious grotto, as if carved into the mountain. But the strongest impression came from a mighty waterfall cascading straight from the rooftop, roaring with sound and refreshing guests with mist as it completely blocked the entrance to store. Guests could clearly see that the venue was hidden behind the water, yet they couldn’t reach it. It built intrigue and anticipation. While waiting, they spent time in the Garden of Inspiration, created specially for the event at the urban-styled main square of the park — a surprising transformation of a concrete space into a lush oasis with warm lights, mirrored surfaces, designer furniture, and fresh flowers. At the climax, the waterfall magically stopped and an illuminated bridge extended over the water, inviting guests to step inside.
