Nationality:
Spain
Client company:
Acciona Living and Culture
Organising company:
Acciona Living and Culture
Year:
2025

Category Winner

The Event

An inmersive experience based on an interactive visit inspired by the Prado Museum. A virtual reality journey to discover 5 great masterpieces of painting.

To bring some works from Spain’s great art collection closer to new audiences around the world. To experience visiting a museum in a different way. To create, through new forms and opportunities of interactive expression and communication, the content and relevance of museums such as the Prado

We used Location-based Virtual Reality (LBVR) technology so that visitors not only observe the artworks but can also enter them, explore, walk though, and experience them from within