MWC is the world’s largest gathering of mobile communications professionals and a significant opportunity for Ericsson to connect with its most important customers and prospects.
Insight and strategy:
At the heart of Ericsson is a relentless and restless beat of innovation that has taken them from creating the very first mobile networks through to pushing the technology time and time again. When a technology becomes this good and this prevalent, it’s easy to forget the driving force behind it all.
Idea:
The Beat. At MWC 2019, we set out to create an immersive brand presence in which Ericsson’s most important customers could see, hear and experience Ericsson’s relentless beat of innovation; a visceral expression of 5G taking shape with Ericsson as its driving force.
