Internal transformation event for 2,300 Telenor employees. Built entirely on employee input, it reignited unity, pride, and strategy understanding through co-creation, personalization, and surprises.
Telenor was in the midst of a major organizational transformation. Strategic direction needed clarity. Morale was low. Employees felt disconnected. They needed to feel seen, heard, and united. Telenor needed to turn an internal event into a culture-shifting experience.
Objectives:
• Build emotional connection and shared pride
• Make strategy tangible, human, and relevant
• Break hierarchies and spark real interaction between leadership and employees
• Prove that listening can be the most powerful act of leadership
Instead of another top-down meeting, this became a moment of collective storytelling, co-creation, and community. The concept was rooted in the new internal brand promise: “Courage to change”. We created “Voices of Telenor”. A well-kept secret of tailor-made goodness, where every employee’s voice was heard – proving that true courage begins with inclusion.
What if 2300 employees co-designed the event themselves, without even knowing it?
«Voices of Telenor» flipped the format: no agenda, no panels, no predictability. A playful pre-event survey collected preferences, personalities, even hidden talents, which shaped every element of the experience.
• Walk-on songs chosen by the participants
• Festival-style zones built from their wish list
• Surprise stage moments starring the employees at Telenor
• Leadership joining games, challenges, and humor
The CEO featured in The Office-inspired teaser videos and even attempted cartwheels on stage, proving that culture change starts with courage at the top. The day ended with a surprise concert by artist Sigrid, fulfilling many of the employee wishes live on stage.
It was a complex balancing act: personalizing everything without losing cohesion. But done right, co-creation built something stronger than any script. This was personalization at scale – powered by creativity, trust, and belief in people.
