Internal conference for 1000 employees to launch Budimex’s new strategy, designed as a Top Gun–style immersive experience to build loyalty, unity, and motivation across teams.
The mission: ignite one powerful engine for Budimex Infrastructure Division: connecting board members, engineers, and field crews into one Top Team. 1000 participants had to leave not only with knowledge of the new multi-year strategy, but with the adrenaline of elite pilots ready for turbulence and victory. Beyond presentations, it was about loyalty, belonging, and pride. We wanted them to feel they are not passengers but co-pilots steering Budimex into the future. The company’s ambition was to make strategy unforgettable, inspire collaboration across regions, and show Budimex as bold, modern, sustainable, and unstoppable – their Maverick brand, capable of leading the market like a squadron in perfect formation.
We staged the event as a full-scale flight simulation. Weeks before, yellow Top Gun-style suitcases landed at participants’ homes as boarding kits. At check-in, metal dog tags replaced badges, and hostesses in authentic green aviation uniforms welcomed guests through corridors filled with decorative flower trees. Racing motorcycles at the photo wall became props for action shots, while three monumental LED screens acted as our command center. Presenters wore bomber jackets, and the soundtrack pumped pure Top Gun adrenaline. Innovation peaked with mission design: during online registration, each participant chose traits that assigned them to tailored experiences: from helicopter flights to martial arts, comedy clubs, painting, or restoring city walls. Creativity also met responsibility: all scenography was recyclable, AV was energy-efficient, and materials were reused. Every touchpoint carried the same cinematic DNA, turning a corporate gathering into a Hollywood-style blockbuster.
