Xynteo is a platform for galvanising leaders and catalysing ideas – and fusing them into new projects, for new growth. They wanted to create an event that would contribute to a positive change. A platform where business leaders, sources of capital and ideas could come together, and create actual commercial projects with the potential to advance a new growth model.
We wanted to create an event where the attendees felt as if they were standing in the midst of the status quo of the world. The shipping industry represents a major role in our globalized world, therefore hosting the conference in an old docking warehouse seemed both appropriate and significant to the nature of the event. We wanted to highlight the venue and accentuate its raw features by filling the location with shipping containers. The containers were used to create areas in an open space, giving it a raw and almost unpleasant atmosphere. To make the most out of this set up we utilized the containers as a surface for communication. This was an extraordinary opportunity that made it possible to communicate ideas for a solution directly on the challenge. By doing so we sought to awaken the participants true will and need to take action.