The NeverEnding Story, The Musical

The NeverEnding Story, The Musical

Nationality:
Spain
Client company:
beon. Entertainment
Organising company:
beon. Worldwide
Year:
2023

The Event

The communication agency beon. worlwide, premiered in 2022 through its division beon. Entertainment division, the most successful musical of the season in Spain: The NeverEnding Story.

It is the only musical in Spain that has used animatronics to give realism to the fantastic creatures, which are several of the main characters of the play. For this purpose, beon. Entertainment went to the workshop of Colin Arthur, creator of the mythical characters of the 1984 film.
All these characters were created, 30 years later, with the latest techniques of today’s animatronics. For example, Fújur, the lucky white dragon, has a 600 kg articulated body covered by more than 50 meters of plush fabric. It can speak, interpret emotions and welcome actors on its back.
Among the 16 songs that make up its soundtrack, the legendary song The Neverending Story is included. A real party that thousands of spectators have not wanted to miss throughout the season.