Sidra Medicine is one of the most technologically advanced medical facilities in the world. The Grand Opening Ceremony was a milestone of unique significance for Qatar and the region.
We developed a central theme for the event, connecting the elements of the unique production and bringing the vision of Sidra Medicine to life in a simple yet impactful message: “Entering a New Era of Healthcare”.
The concept and design for the setting focused on the following creative elements:
• A bespoke outdoor venue with an immersive view of the iconic Sidra building
• A custom-made content production for the unique screen configuration and a dedicated film to take the guests on a journey to explore Sidra’s mission, vision, the ultramodern facilities and international specialists
• A specially composed musical piece, the Sidra Symphony, connecting content, illumination and guest experience
• A custom “ambilight” display which connected the content production displayed on 13 LED Screens, and the Sidra Symphony, with 56,000 LEDs illuminating 12,000 sqm of building façade. The illumination changed colours in synchronization with content and symphony, creating a mesmerizing experienc