Bea World Festival
POCO, when power meets speed

POCO, when power meets speed

Client company:
Xiaomi Technology Spain S.L.
Organising company:
Acciona Cultural Engineering

The Event

The objective was to present two new Xiaomi terminals in a different, original and very experiential way. Its main characteristic is that they were the first terminals in the world with the Snapdragon

If we wanted to show the speed of our new smartphones, we couldn’t present them in a better way than on a race track. That is why we created a unique, daring and brutally practical experience: one where people understood what it would be like to enjoy the speed of Poco New Smartphones every day from the adrenaline experience of a professional speed race.