Opening of DPG Media’s new HQ Mediavaert: a unifying corporate event for 2,000 employees, featuring 3D projection mapping, hybrid access, and innovative storytelling to inspire pride and connection.
The opening of Mediavaert was more than a move into a new building; it marked a new era for DPG Media. The main objective: to strengthen pride and unity among 2,000 employees by actively involving them in the company’s rich history and future vision. Through immersive storytelling, cutting-edge technology and symbolic moments, Mediavaert was positioned as both an inspiring workplace and a cultural landmark. Desired outcomes: stronger employee connection, enhanced motivation, and reinforced retention.
The creative concept revolved around turning Mediavaert’s iconic spiral staircase, the “wokkel,” into a living storytelling canvas. With 3D projection mapping, DPG’s past, present and future were vividly brought to life. Innovation lay in the integration of AI-enhanced visuals, real-time animation, and hybrid participation. The mix of high-end technology, emotional storytelling, and royal presence created an unforgettable and highly symbolic experience.
