FUEL produced Coca-Cola’s Europe All Hands at Disneyland Paris: a 2-day conference and 3 nights of entertainment, fostering collaboration and an “Only Coke Can Do” experience for 1,200 attendees.
The ‘One Step Ahead’ event aimed to align 1,200 employees with the company’s strategy while fostering collaboration across its diverse teams. The goal was to create an “Only Coke Can Do” experience, blending strategy, inspiration, and celebration to strengthen relationships, boost engagement, and set a benchmark for future events. The expected business impact included deeper brand alignment, stronger team culture, and reinforced loyalty. Attendees were encouraged to internalize Coca-Cola’s vision, apply insights from 500+ curated content pieces, and share learnings with their teams. They were also expected to connect with colleagues across regions, leverage new relationships, and embrace the company’s innovative mindset. By highlighting the brand’s values of joy, connection, and creativity, the event inspired participants to think differently about their roles, feel more connected to the mission, and leave motivated to contribute to Coca-Cola’s growth and success across Europe.
The creative concept behind ‘One Step Ahead’ was to craft an “Only Coke Can Do” experience at Disneyland Paris, blending strategy, magic, and engagement in ways that felt uniquely Coca-Cola. The event transformed the park and hotels into an immersive stage, using bold visuals, surprise entertainment, and interactive activations to bring the brand’s values of joy and connection to life. Innovation drove every element: a bespoke event app delivered live updates, polls, and networking tools; over 500 curated content pieces were displayed on a massive curved screen for dynamic storytelling and personalized touches like laser-etched Coke cans, vegan shoes, and branded swag created lasting memories. Structured yet organic networking, from Gala Dinners to informal meet-ups, encouraged meaningful connections. A private park takeover with fireworks, Disney character moments and an afterparty turned business into an unforgettable shared experience, setting a new benchmark for future events.
