MWC is the world’s largest gathering of mobile communications professionals and a significant opportunity for Ericsson to connect with its most important customers and prospects.
Insight and strategy:
At the heart of Ericsson is a relentless and restless beat of innovation that has taken them from creating the very first mobile networks through to pushing the technology time and time again. When a technology becomes this good and this prevalent, it’s easy to forget the driving force behind it all.
The Beat. At MWC 2019, we set out to create an immersive brand presence in which Ericsson’s most important customers could see, hear and experience Ericsson’s relentless beat of innovation; a visceral expression of 5G taking shape with Ericsson as its driving force.