Vodafone presented the digital technologies that make us all fit for the future – across more than 1,300 square metres as well as two outdoor areas in a rough and urban environment.
Vodafone focused on people and created a sense of well-being for visitors in a ‘rough and urban’ environment. Using honest materials such as steel, wood and glass, different, open-plan settings were designed, thus inviting visitors to experience the Vodafone world emotionally as well as memorably. Abstract spaces and decorative elements formed the link to the private sphere of life.