RECARO’s postcovid trade fair at the aircraft industry’s most important fair. Target groups: buyers from airlines. Task: Make visitors curious by a new transparent look, but exclusivity on the inside.
The booth design is inspired by the world of aviation and offers an openminded invitation for a special experience. With architectural interpretations of typical hangar structures, the prominent geometric feature creates an inviting opening in the black, perforated outer shell. This design is also inspired by the ergonomic angles of aircraft seats and serves as the entry. Its perforated shell complements the quality and safety appearance and makes the design ingenious, because it combines the demands for a new transparent look and, at the same time, creates curiosity for what’s happening on the booth. Although inviting and interpreting the open mindedness of the brand, the glances are guided and where necessary were limited.