Every 3 years, TP2B unites 7,000+ Atea employees from 7 countries and 400 partners in a festival-style kickoff celebrating culture and shared goals.
Every 3. year, Atea gathers 7000 employees from 7 countries, together with 400 partners, for TP2B, a unique festival-style kickoff. In 2025, the event was held for the second time, once again creating an unforgettable experience. The main goal was to unite the company around its strategy and strengthen alignment across markets.As an IT company built on people, Atea wanted to highlight the power of community and what can be achieved when everyone works together toward the same purpose.The event aimed to inspire employees to embrace the strategy, carry the vision forward, and translate shared values into everyday actions.Participants were expected to feel a stronger sense of belonging, pride and motivation, fostering collaboration and growth opportunities.By reconnecting with colleagues and partners, and by experiencing the culture firsthand, they should leave with a clearer understanding of the company’s direction and the role they play in driving business impact and long-term success.
The creative concept of TP2B lies in bringing together all 7,000 employees from 7 countries to ensure full alignment with Atea’s strategy. Although an IT company, Atea defines itself as a people company, highlighting that it is the employees who deliver the right solutions every day. The event uniquely combined a festival spirit with a strong sense of belonging and pride. Innovation came through the mix of inspiring plenary sessions, country-specific gatherings, and cross-functional breakouts for teams like marketing, finance, and customer service. Personal keynotes from leadership were balanced with partner tracks, an expo showcasing products and services, and activity zones to encourage networking. To build excitement, a creative pre-event “TV series” featured the COO traveling across countries to engage employees and share what to expect. This holistic approach turned a large-scale event into a personal, engaging and innovative experience that united people and strengthened culture.
