Internal kickoff for 800 DNB Eiendom brokers, designed as a training academy to boost sales engagement, learning, and team spirit, targeting young ambitious real estate professionals.
The event aimed to strengthen sales engagement and highlight the collective strength of DNB Eiendom. For the first time, goals were co-created in a workshop with employees, identifying vision, key external factors, desired effects, and learning content. The company wanted concrete business outcomes: higher sales and market share, alongside a stronger employer brand. Participants were expected to secure more assignments, close more deals, and share knowledge across offices. They were to learn best practices in sales, leadership, and future market trends, while feeling inspired, proud, and united. The event also aimed to shift mindset: brokers should see themselves not only as good, but motivated to become the best. By building team spirit and recognizing achievements, the event was designed to change how participants feel about the company and their role in it – creating both personal drive and collective performance.
The creative concept sprang from a new co-creative workshop with employees, turning insight into design choices. For a target group of 800 mostly young, ambitious brokers, we built an engaging, broadly appealing ‘Top One Academy’—a training-universe everyone could instantly grasp and enjoy. Familiar Top Gun cues became the runway; the innovation was in the seamless, high-craft execution: tailored training sessions and parallel breakouts, a cohesive visual identity, stage and décor, costumes, music and tone all reinforcing the academy feel. The format celebrated individual performance as the engine for collective lift. Crucially, momentum continued through the post-event sales competition “Quest for the Best,” converting inspiration into action with updates, peer tips and host personas—an effective extension that drove record activity and sales.
