Tile Week 2025: Marazzi celebrates 90 years of design with an immersive experience of art, performances, and conviviality at its Sassuolo plant.
Tile Week 2025 was created to celebrate Marazzi’s 90th anniversary, strengthening connections with architects, designers, and industry professionals, while consolidating the brand’s position as a reference in ceramic design. The event aimed to present Marazzi and Ragno’s new collections in an experiential way, transforming the Sassuolo plant into a place of inspiration, relationship-building, and discovery. Through immersive installations, food experiences, artistic performances, and networking moments, the goal was to engage the audience in an emotional journey through the brand’s past, present, and future, communicating its values of creativity, innovation, and Italian excellence.
Crafting Emotions was the creative concept behind Tile Week 2025: transforming the Marazzi Sassuolo plant into an experiential path where every space tells an emotion. From the Gallery, converted into an all-day food hall, to the Crogiolo – Marazzi’s first factory – animated by immersive videomapping celebrating 90 years of the brand, and finally the Crogiolo 90 Club with DJ sets, visuals, and laser shows. H&A designed an event combining business, show, and entertainment, with interactive installations, large illustrated canvases, and games made with ceramic slabs. The pre-dinner show with performers, fire, and fireworks made each evening unique. An innovative format where product, history, and brand experience merge into an emotional and engaging story.
