The Government of the Canary Islands presented us with an ambitious challenge: to design and build an exhibition space for FITUR 2025.
Create an iconic stand for the Canary Islands at FITUR 2025 that communicates the archipelago’s values ??of sustainability, innovation, and tourism excellence. The space needed to integrate technological solutions, business areas, and sensory experiences capable of attracting both professionals and the general public, reinforcing the identity of the eight islands and their positioning as a leading destination. Furthermore, it needed to optimize the ecological footprint through recycled and reusable materials, incorporating parametric design, participatory dynamics, and multilingual digital resources.
Create an iconic stand for the Canary Islands at FITUR 2025 that communicates the archipelago’s values ??of sustainability, innovation, and tourism excellence. The space needed to integrate technological solutions, business areas, and sensory experiences capable of attracting both professionals and the general public, reinforcing the identity of the eight islands and their positioning as a leading destination. Furthermore, it needed to optimize the ecological footprint through recycled and reusable materials, incorporating parametric design, participatory dynamics, and multilingual digital resources.
