To design and produce the Andalusia pavilion at the world’s leading international tourism fair—making it bigger, more interactive, smarter, more efficient, and more sustainable than ever before.
The client set clear objectives: to design an open space with maximum visibility, promotion, and interaction; to optimize every square meter; and to ensure genuine sustainability. All aligned with the goal of positioning Andalusia—a region in southern Spain with immense natural, cultural, and tourism heritage—as a modern, innovative, and responsible international brand.
Break records? The answer was clear: make it bigger, more sustainable, and expand the experience to the fullest. We created a space that not only inspired and connected but also generated networking with direct business impact. A smart, interconnected pavilion where technology served experience, data, and conversion.
All of this contributed to a greater goal: advancing the client’s vision of transforming tourism into a tool that inspires, energizes the region, and improves the lives of those who live in and visit it.
It all began with an international campaign featuring music by the renowned Hans Zimmer, brought to life in a 7,200 m² trade show pavilion that was both technological and interactive, focused on two key milestones:
The largest ever: With 750 m² more than in 2024, the same venue was transformed to accommodate more companies, destinations, and business tables than ever before.
Creativity in the service of sustainability: The challenge was to reuse 75% of the materials and deliver a spectacular pavilion that looked brand new—but with a green heart. The project followed strict sustainability criteria, including energy efficiency, waste management, sustainable mobility, carbon footprint measurement and offsetting, FSC/PEFC-certified wood, eco-friendly inks, and local plants.
It was also a smart space: NFC wristbands, a web platform and app for networking, real-time data systems, and immersive experiences powered by ten cutting-edge technologies.
