Samsung conquered the world’s biggest gaming stage with an epic dual arena Main Quest at Koelnmesse and an exclusive Side Quest, rewarding loyal fans with unforgettable experiences.
Samsung set out to redefine what a gaming showcase could be, transforming Gamescom into an epic journey of discovery, play, and connection. At Hall 9, its Main Quest unfolded as an awe-inspiring dual-themed arena — blending the sleek innovation of Samsung with the vibrant fantasy of its Genshin Impact collaboration. Here, gamers dove into immersive zones, joined high-energy tournaments, and explored interactive showcases powered by Samsung’s latest technology. By night, the adventure continued with an exclusive Side Quest at a private location beyond Koelnmesse, where loyal fans unlocked rewards, giveaways, and unforgettable moments of gaming and celebration. Every interaction across both quests was tracked to better understand and honor the gaming community, fueling Samsung’s ambition to be the ultimate tech partner for gamers worldwide — a brand that inspires loyalty, celebrates play, and pushes the boundaries of innovation.
Samsung transformed Gamescom into an epic journey of play and innovation, unveiling a dual-themed arena designed for gamers. Guided by bold lines and angles from Samsung’s Lootbox identity, the sleek, futuristic booth embodied cutting-edge technology and hosted dynamic live shows by Rocket Beans. Visitors explored partner zones and discovered the groundbreaking Odyssey 3D monitor, experiencing the future of gaming firsthand. Across the hall, the Genshin Impact booth transported fans into Natlan’s vibrant world, where Samsung’s products powered immersive gameplay, exclusive giveaways, and a stunning throne photo booth that became a social media magnet. By night, loyal fans boarded shuttles to Dock² for the Galaxy Cup tournament, interactive experiences, and digital rewards, culminating in a vibrant celebration of community and creativity — a bold statement of Samsung’s mission to inspire, connect, and push gaming culture forward.
