75 years of Formula 1 celebrated with unique live show. Balich Wonder Studio came up with a powerful idea to tell Ferrari’s unique story through an impactful video powered by a technological stage.
The F1 75 Live event in London (February 2025) aims to inaugurate the new season by bringing together all teams in a single, spectacular showcase, positioning Formula 1 as a global entertainment brand that goes beyond competition. Its main objectives are to generate extensive media attention, excite fans, and enhance sponsor value while attracting new audiences. Participants are encouraged to share their experiences, engage digitally, and keep the momentum alive for the start of the season. The event highlights the teams’ new liveries and the ongoing narrative evolution of Formula 1, ensuring that guests leave with a deeper emotional connection to the sport, stronger relationships with teams and partners, and a renewed perception of F1 as a bold, modern, and culturally relevant entity. Balich Wonder Studio was selected by Ferrari to represent the team in its dedicated show segment.
The creative concept was designed to celebrate Scuderia Ferrari’s heritage while projecting a bold vision of the future. Avoiding nostalgia, the show narrated Enzo Ferrari’s vision through a metaphorical “blank page” becoming a black line that transformed into Ferrari cars across history, culminating in the 2025 livery reveal. All imagery was created ad hoc in 3D/CGI, with no archival footage, to reinforce a forward-looking approach. The narrative combined cinematic storytelling with precision show direction, uniting lights, lasers, special effects, and massive video projections into a seamless 7-minute performance, positioning Ferrari as a pioneer of innovation in Formula 1.
