Nationality:
Spain
Client company:
Netflix Spain
Organising company:
SOMOS Experiences
Year:
2025

The Event

To mark its 10th anniversary in Spain, Netflix hosted an event in Madrid designed to celebrate a decade of stories that have shaped the country’s audiovisual culture.

Strengthen Netflix’s emotional connection with its fan community in Spain.
Achieve national and international media coverage.
Consolidate Netflix as a cultural icon in the country.
Offer a free, inclusive experience open to all audiences.
Pay tribute to the artistic talent and stories that have accompanied the platform for ten years.

Iconic route
A 400-meter photocall from Cibeles to Puerta de Alcalá, featuring fans and talents who have shaped Netflix’s history in Spain. An event created for and with Netflix Audience to celebrate together.