An immersive installation at Milan Design Week celebrating the launch of six Ploom Front Panels – blending art, design, and technology in a multisensory experience.
“Connected Sensations by Ploom” aims to narrate the launch of six limited-edition Front Panels by transforming it into a visually and emotionally immersive experience. The six Front Panels, created by international artists from key brand markets, become the core of a sensory journey that merges art, technology, and design. Each environment interprets the panels through light, sound, and movement, engaging visitors in a narrative that invites them to explore the creative vision of the Ploom Design House. The objective is double: to enhance the product’s aesthetic potential and to strengthen the relationship between the audience and the brand through a participatory experience. The event is set within the context of Milan Design Week, with a strong strategic positioning supported by interactive content, social activations, and a rich program of experiences.
“Connected Sensations by Ploom” is an installation designed to enhance the launch of six limited-edition Front Panels through an immersive experience. The creative concept is based on the idea that every visitor represents an active element within the system: their presence generates visual and sound interactions that transform the environment itself. Each space is conceived to reflect the identity of one of the six Front Panels, created by international artists, and to stimulate connections between people, content, and the brand. The goal is to communicate the product in an engaging and contemporary way, using technology, design, and interactive storytelling.
