Internal corporate event combining CoOp Meeting and Christmas Party for McDonald’s Poland employees, franchisees, and suppliers; focused on strategy, unity, and celebration.
From the very beginning, the ambition was clear: bring together the entire McDonald’s Poland family: employees, franchisees, and suppliers, in a single day that combined strategy with celebration. The CoOp Meeting in the morning created alignment on achievements and goals, while the evening Christmas Party transformed that focus into emotion and connection. It wasn’t only about celebrating the year, but also about reinforcing shared values: openness, unity, and responsibility. A charity auction added a powerful layer of meaning, showing that joy and generosity can coexist in one memorable experience.
We transformed a production studio into a full-scale Santa’s Village. Guests didn’t just walk into a venue; they stepped through a giant wrapped gift into a winter forest glowing with light. Every corner revealed new discoveries: gingerbread houses serving hot drinks, oversized lollipops, snow-covered pines, and a carousel filled with laughter. Suspended gifts hovered above, while a floating balloon became a centerpiece for photos and awe. At the heart stood a monumental two-level stage, shaped like a castle town. Here, The Nutcracker came to life in a modern interpretation with projections, lighting, and ballet dancers, followed by the soaring voices of a 20-member gospel choir. Tradition met technology, and childhood wonder met brand storytelling.
