Bea World Festival
Turespaña Pavilion – Fitur 2020
  • BEST B2B EVENT (< €500.000)

Turespaña Pavilion – Fitur 2020

Nationality:
Spain
Client company:
Turespaña (SPANISH INSTITUTE OF TOURISM)
Organising company:
Grupo Absolute
Year:
2020

Category Winner

2nd BEST B2B EVENT (< €500.000)

The Event

“Smart Tourspain”, a smart pavilion created with the purpose of collecting data from the professionals at the International Fair of Tourism, adapting 100% of its contents to its target audience.

“Smart Tourspain Fitur 2020”, a smart space: a creative concept generated from the idea of the Spanish Tourism Plan Horizonte 2020 and originated from the ODS ( Sostainability Development Objectives) by ONU.
Their common goal : people fulfillment. A proposition turned into a space designed to achieve information ( preferences, emotions, pleasures ) and data ( movement flows, length of the stay, look gazing, reactions etc.. ) that Turespaña adapted 100% of its content and communication to its public either in real time or afterwards.
A whole experience of communication offered to the visitor : CREATIVITY, INNOVATION, TECHNOLOGY, INTELLIGENCE, NEUROMARKETING, DATA ANALYSIS, USER ADAPTABILITY,PERSONALIZATION, SPACIAL DESIGN AND DISTRIBUTION, PRE-DURING-AFTER EVENT COMMUNICATION, CONTENTS AND DYNAMIZATION.