Christmas Laboratory – a new event module helping the industry create sustainably and innovatively, saving natural and financial resources, developing new event formats, and promoting business growth
The goal is to create a contemporary, innovative event focused on sustainability and resource conservation, developing business and the event industry. In one location and setup, 43 different events are created using mobile scenography and adaptable content generated both by technology and the visitors themselves, allowing everyone to create their own event, with the involvement of technology and AI.
Christmas Laboratory is a new event module that helps the industry create sustainable, innovative events to save companies natural and financial resources, to develop new event formats and foster business growth.
1 location, 1 setup, 1 dismantling, 43 unique events in which visitors gain a new experience, participate interactively, and enjoy an inspiring three-hour event.
The scenography and technical solutions are mobile and adaptable for each session and company as needed, while also activating brand stories and promoting new products in an engaging, innovative way that attracts sponsors
Mobile, adaptable interactive scenography and installations, as well as content customisable for each session as needed. The synergy of AI and music, technology, and new ideas made each session unique.
Chemical elements in creativity: synergy in music, gastronomy, artistic performances, scenography, and activities. A unique new dance floor where light is generated from visitors’ foot movements. Tables – water screens – turn into foam clouds. Laser bubbles filled with smoke. Innovative food art installations, dessert labs with sweet and drink experiments involving visitors themselves, in collaboration with a Michelin-renowned chef.
Visitors create music with hand movements in water, touch-sensitive living fir trees tell stories, and can be spun around with the help of motion sensors. Visitors use collective forks during sessions, complete pre-assigned tasks, strengthening community spirit and collaboration, and participate in digital art installations and interactive digital artworks.
