Bea World Festival
SAP Summer Studio “It’s Data!”

SAP Summer Studio “It’s Data!”

Client company:
Organising company:
ARS Communications

The Event

5 online shows on “Data-Driven enterprise” topic, SAP CIS held in summer 2019. Each broadcast last 2 hours and included a live discussion and recorded materials to provide deep dive into technologies.

We had one brand “It’s Data!” for the whole series. At each episode we addressed to a specific audience: IT, Supply Chain, CEO, HR, Marketing. We used a star-guest – famous Russian stand-up actress Alla Mikheeva – to explain the topic “in simple words” and attract broader audience. We used interactive technologies to communicate both with online audience and offline participants in the studio. Using online extension to the offline format we managed to reach a very broad audience.
In addition our speakers in the studio got the experience of participating in real TV-show.