France day sponsor integration: first BNP Paribas Cardif insurance brand activation targeted at B2C potential customers. Main aim – involving audience by ‘clear and simple insurance’ key brand message
The creative solution for this event was based on the 5 main provided conditions, such as: 5 insurance products to present to visitors, Flacon design factory – artistic venue, ‘clear and simple insurance’ as the key message to communicate, France theme of the festival and… a bus stop standing in the area provided to the brand! Our idea to combine all the factors into 1 creative story was – Theatre on a bus stop (Theatre l’arrete) with the main motto ‘Clear without saying’. Mimes are traditional French artists – and putting mini-pieces about every day life insurance situations and Cardif products in their hands would make the information clear without saying)))
