Biography
Co-Founder and Creative Director of Magic Garden
With over 30 years of experience in artistic and creative direction, she has shaped some of the most ambitious public events, brand experiences and cultural productions in France and beyond.
Before founding Magic Garden, she co-produced more than 200 musical events, overseeing both artistic direction and communication. She later orchestrated several major public events, including:
- The Centenary of the French Aerospace Industry on the Champs-Élysées for GIFAS
- Samsung Life Changer Park, the world’s first virtual-reality theme park (BnF and Grand Palais)
- The International Ceremony of the 70th Anniversary of the Normandy Landings, attended by 8,000 guests, 25 heads of state and nearly one billion television viewers
As Creative Director, she leads the creative vision for all the agency’s campaigns and events.
Béatrix is also a board member of 27Names, the European live communication network, and L’Événement, the French association for event professionals.
Her work has earned her numerous distinctions, including Best Creative Director at the European Best Event Awards (2014) and Personality of the Year – Design & Scenography at the Trophées de l’Événement (2015). She has received more than 100 national and international awards (31 awards & and 2 Grand Prix at BeaWorld/ EuBea )
Expertise: public events, festivals, ceremonies and celebrations, brand experience, cultural programming, corporate events, retail experience.
