Biography
Innovation Manager at Next Group, a key player in the Italian communication landscape, designing and producing events, communication campaigns, and marketing activities backed by over 35 years of success. Alexandra Iannarelli drives the company’s transformation journey, fostering an innovation culture grounded in strategy, process and technology.
Her work focuses on optimizing management processes and systems, making the organization more agile, efficient, and data-driven. With an international academic background across Italy, Spain, and the United Kingdom, she built a career in consulting and banking, leading large-scale transformation projects in complex, multinational environments combining strategic vision and analytical skills.
She later chose to bring her expertise into the communication and events industry, joining Next Group, where she promotes a structured, technology-enabled, and continuously improving approach that translates innovation into tangible value.
Balancing method and vision, Alexandra sees innovation as a shared culture — a collective journey that connects people, systems, and ideas to shape the organization’s future.
