Bea World Festival
WATERFRONT Costa Smeralda
  • Proprietary Format

WATERFRONT Costa Smeralda

Nationality:
Italy
Client company:
Smeralda Holding
Organising company:
Filmmaster Events
Year:
2019

The Event

A three-year project (2018-2020) which aims to increase the tourist offer of Costa Smeralda, making it even more exclusive and competitive

• Construct the “street of absolute style” in Porto Cervo. Waterfront is a luxury temporary store which renews its identity each year, providing visitors from all over the world with a new theme for their holidays. A project rich in consultation content, for which we provide our experience in the management of complex events and in the creation of quality visitor experiences. A showcase of luxury brands containing the Nikki Beach cocktail bar, a space for tourist promotion as well as a programme of initiatives for children. The square is the heart and soul of the project, dedicated to free events, an area which changes based on the season’s concept. In 2018 the stage, shaped like a giant magazine, hosted “Iconic Tales”: interviews developed around four different themes, presented in a background entertainment formula. Waterfront ’19 was all about music and art, with the involvement of musicians including Bowland, Morcheeba and the street artist Mr Brainwash