Bea World Festival
L’Usine Extraordinaire
  • Proprietary Format

L’Usine Extraordinaire

Nationality:
France
Client company:
Usine Extraordinaire foundation
Organising company:
Hopscotch Groupe
Year:
2019

The Event

A life-size factory created at the Grand Palais in Paris, in November 2018, with over 100 industrials, aiming at changing the French people’s opinion and preconceptions about industry.

The « Usine extraordinaire » isn’t an exhibition or a forum like the others but an exceptional event which proposes to live a “life size factory” experience in an exceptional location – The Grand Palais. Over 100 industries made the event together, all pushing the banner and colors of the “Usine Extraordinaire”, not of their own brand or company. The event is divided in 4 key areas, showing the 4 core assets of a factory, each with a specific set design symbolizing this asset and interactive experiences:
INVENT: a monumental design chimney to discover the innovation power of the industry.
PRODUCE: real production lines showing today’s high-tech processes, and new kind of jobs.
CONNECT: showcasing the economic but also social link and role the industry is playing on the French territory and beyond.
SHARE: a crystal dome to share the extraordinary stories of those who make the industry today and believe in it.
In short, a multi-actors, multi-formats, “extra-ordinary” event.