A spectacular B2B launch at Taggenbrunn Castle marking Jezeršek’s Austrian expansion—featuring immersive gastronomy, sensory storytelling, and premium hospitality for 500+ business partners.
The event aimed to position Jezeršek Catering as a top-tier B2B partner in Austria and unveil the new Castle Restaurant and Wine Bar & Caffé at Taggenbrunn. Objectives included generating high-value leads, strengthening ties with existing and potential stakeholders, and expressing the brand’s core values: responsible cuisine, excellence in execution, and premium hospitality. Through innovative food performances and curated live experiences across the castle, guests were invited to engage emotionally and intellectually with the Jezeršek brand. The event also embodied the BEA slogan “Live! with Respect” by honouring guests, partners, and the environment at every touchpoint. Participants were expected to deepen their trust in Jezeršek, explore future collaboration, and leave with a transformed perception of the brand—as a cross-border expert in high-end culinary storytelling powered by responsible cuisine.
Framed as “a journey through taste, space, and time,” the event transformed Taggenbrunn Castle into a live storytelling stage. Every zone featured a unique food performance: “Gourmet Catwalk,” “Plating Performance,” the dramatic “Crudo Experience with Gourmet Tower & Tuna Ritual,” “Table of Flavors” installation, kinetic “Running Salami,” and the grand “CulinART: Croquembouche.” These multisensory stations redefined catering as a participatory, emotional, and artistic act. Musical highlights—AntoNetta’s soprano-electronic fusion and Phly Boyz’s dancefloor energy—bridged tradition and modernity. The premiere of the “Jezeršek Responsible Cuisine” logo connected the narrative to values of respect, sustainability, and excellence. With each element curated for aesthetic and emotional impact, the event set a new standard for WOW-worthy B2B hospitality.
