Opening of DPG Media’s new HQ Mediavaert: a unifying corporate event for 2,000 employees, featuring 3D projection mapping, hybrid access, and innovative storytelling to inspire pride and connection.
The opening of Mediavaert was designed to mark a new era for DPG Media by strengthening pride, unity and engagement among 2,000 employees. As key brand ambassadors, they were immersed in the company’s heritage and future vision through storytelling, technology and symbolic moments, fostering a deeper emotional connection – because, as Simon Sinek states: “Customers will never love a company, until the employees love it first.” The event also served as a broader brand activation towards stakeholders, aiming to shift perceptions amid public debate on DPG Media’s growing influence. Participants were encouraged to feel pride, embody the brand, share its story externally and contribute to a culture that attracts, motivates and retains talent, reinforcing DPG Media’s position as a forward-thinking, responsible media company.
The creative concept revolved around turning Mediavaert’s iconic spiral staircase, the “wokkel,” into a living storytelling canvas. With 3D projection mapping, DPG’s past, present and future were vividly brought to life. Innovation lay in the integration of AI-enhanced visuals, real-time animation, and hybrid participation. The mix of high-end technology, emotional storytelling, and royal presence created an unforgettable and highly symbolic experience.
