B2B launch event introducing BYD’s EV lineup in CZ, aimed at media, dealers, and influencers. Focused on innovation, sustainability, and immersive brand storytelling with live test drives.
The main goal was to establish BYD as a credible, innovative, and sustainable automotive brand in the Czech Republic, marking its official entry into the local market. The event aimed to generate strong media coverage, spark interest from potential dealers, and create brand awareness among key B2B audiences and influencers. Participants were expected to engage with the vehicles first-hand, experience BYD’s technology and design, and leave with a clear understanding of the brand’s vision — “The Future of Mobility, Built Today.” The immersive format encouraged content creation and networking, helping amplify BYD’s story across media and social channels. After the event, targeted partners were expected to explore dealership opportunities or initiate further collaboration, while attendees were to see BYD as a bold, relevant player in sustainable mobility.
The creative concept merged BYD’s cutting-edge tech with a lifestyle-first, content-driven experience. Vehicles were revealed in immersive zones with interactive elements like karaoke, AI photo booths, and 360° video to encourage instant content sharing. Cinematic lighting, a live DJ, and curated stage moments elevated the emotional impact. Test drives were integrated into the event itself—guests explored EV features in real-world conditions. QR codes in cars unlocked digital specs and media. Multilingual moderation connected Chinese and Czech narratives in real time. Influencer zones were optimized for organic content creation. The entire event was conceived and executed in just 14 days, with real-time digital production amplifying reach. The launch redefined what a B2B automotive debut could be: fast, emotional, innovative, and built for social virality.
