Nationality:
Italy
Client company:
Medtronic Europe
Organising company:
Gattinoni Group
Year:
2024

Category Winner

The Event

Medtronic Synergy is an event for 1,000+ employees to unite, launch a new division, and discuss key business goals. It will take place from June 17 to 20 at Oslofjord.

Medtronic Synergy is a significant B2I event designed to bring together over 1,000 key employees from across Europe and the Middle East in an extraordinary location. The main objective was to launch the new division ONE SURGICAL and encourage discussion on strategic themes and future business perspectives. It was not just about analyzing numbers and business plans, but also about strengthening the sense of belonging and group cohesion. The event combined work and fun moments, creating a stimulating environment where the team could connect, share ideas, and experience a blend of professional development and socializing, reinforcing internal bonds and creating a shared vision.

Medtronic Surgical Kick Off transformed the Oslofjord Convention Center into a true “Medtronic Village,” an immersive environment where business and entertainment meet without the need for relocation. With over 50 breakout rooms, a large plenary session, and exhibition spaces, the event combined strategy and networking in an inspiring setting. The Festival Square, featuring street food, interactive branding like the two-story Medtronic truck, and a large screen for the European Championships, provided continuous entertainment. The Viking show, featuring a real ship landing at the fjord, showcased the local area and offered a unique experience. Wellness activities along the fjord, such as yoga and running, allowed for body and mind rejuvenation, integrating well-being and performance. The ability to transform spaces in a few hours and attention to sustainability, reducing environmental impacts, made the event dynamic and memorable, enhancing team spirit.