We create a unique interactive event to communicate the rebranding and celebrating the global reach and strength of the Generali brand.
In 2020, Tranquilidade was acquired by Generali Seguros, one of the world’s largest insurance and asset management companies.
In 2024, we create a unique event. Much more than a simple gathering, the guests were immersed in a narrative where they found themselves at the centre.
BRIEFING:
• A unique celebratory event bringing everyone together whose main goal is to communicate this change and adjustment to the BRAND.
• How?
• A unique, interactive celebratory event that reflects this new step.
• An event featuring strong storytelling and emotion, with closeness and humanity, from people to people.
• With WOW performances/events where the guests always feel involved and can discover and see different things that tell the story of the event and its justification, linking it to the revelation of the new brand. It involves suspense and befits the revelation of the grandeur and global reach of the Generali group.
The concept of this event was inspired by Generali’s strong connection to buildings and palaces in Italy, with the rehabilitation of the ‘Procuratie Vecchie’, one of the three large buildings in the emblematic Piazza San Marco in Venice, having been most evident in the last year, and by Tranquilidade’s strong connection to the various shades of green that take us back to a garden, taking also into account the values of diversity, inclusion and family ties that characterise Tranquilidade in Portugal. To communicate te integration of Tranquilidade into Generali in Portugal, employees were invited to a dinner in the garden of the Generali mansion to welcome them into the Generali family.
EVENT HIGHLIGHTS:
• Live streaming for the other group employees
• 6 Speakers
• 8-metre tall Tranquilidade Tree
• Involvement of Café Joyeux, the first family of café-restaurants that has contributed to professional inclusion
• An immersive sound experience never before seen at an event in Portugal.
