Limitless Tour Lotus Cars

Limitless Tour Lotus Cars

Client company:
Lotus Cars
Organising company:
WMH Project

Category Winner

The Event

Roadshow for the 1st lifestyle vehicle from Lotus Cars. Locations with public events or with existing public matching Lotus target audience to improve brand awareness and collect leads.

Our idea > Lotus Limitless Tour
The substance: A sharp B2C communication extending the brand image to lifestyle & positioning Eletre as a Hype-SUV, highlighting limitless USPs :
• From sports car brand…
• to a lifestyle vehicle that kept its sport DNA
• to 100% electric
• to automotive innovations redefined
• to high performances and limitless driving experience!
More than a roadshow, a limitless roadshow
• From a hyper modular car display,
• to limitless targeted locations,
• Different type of venues, settings
Come to experience the new Lotus Eletre, the first 100% electric lifestyle hyper SUV!