Roadshow for the 1st lifestyle vehicle from Lotus Cars. Locations with public events or with existing public matching Lotus target audience to improve brand awareness and collect leads.
Our idea > Lotus Limitless Tour
The substance: A sharp B2C communication extending the brand image to lifestyle & positioning Eletre as a Hype-SUV, highlighting limitless USPs :
• From sports car brand…
• to a lifestyle vehicle that kept its sport DNA
• to 100% electric
• to automotive innovations redefined
• to high performances and limitless driving experience!
More than a roadshow, a limitless roadshow
• From a hyper modular car display,
• to limitless targeted locations,
• Different type of venues, settings
Come to experience the new Lotus Eletre, the first 100% electric lifestyle hyper SUV!