Flight 1: TRAINING DEALERS: MSK,12 days, 1012 ppl Flight 2: ROAD SHOW: B2C, 14 cities, 41 days, 2485 ppl
Details
10 autos in column, 3 trucks
23 days on the road
4 683 km route
20 events
32 rebuild
CONCEPT
The new Renault ARKANA crossover is designed to bring out the inner energy of roads and deliver it to the driver. Only you are worthy of this ARKANA’s hidden power. Just get behind the wheel and — DISCOVER THE POWER OF RENAULT ARKANA! Five forces of the ARKANA are the FORCE OF CHARACTER, THOUGHT, INTUITION, WILL and SPIRIT. ARKANA’s power becomes yours when you are behind the wheel. Test it yourself!
BRANDING
Preliminary phase included concept development, naming and intense work with branding including 3D-visualization, 800 sq. m of site constructions and 45 branded items.
We deployed branded tents for presentations, activations and rest. We designed mobile constructions to minimize costs and time to rebuild. We’ve set up vending machines and created digital assets for event’s interactive parts. 5 sites were designed to identify 5 forces.
COMMUN-N TOOLS
High-quality analytics and targeting substantially reduced client’s budget. “Cost of contact” was reduced to a minimum.
