Programme Schedule

Guilherme Bailão, Brand Experience & Sponsorship Director, Heineken Group Brazil

The BEA World plays a crucial role in recognizing and celebrating excellence and innovation within the global event industry. The 2024 Jury President, Guilherme Bailão, Brand Experience & Sponsorship Director at Heineken Group Brazil, will share his perspective on the projects presented during the live presentation day, highlighting the qualities that define the world’s best events. By addressing this year’s claim, focus on authenticity and networking, Bailão will shed light on its importance and offer his insights on the Brazilian market. He will also discuss Heineken’s efforts to enhance sustainability and outline the brand’s strategic approach to becoming more environmentally responsible.

Josh Stinton, Head of Engagement, Fieldwork

For years, Josh Stinton has taken on some of the toughest physical challenges worldwide, often with little to no experience, simply asking “why not?”. This approach highlights that anyone can achieve extraordinary goals, regardless of experience, by embracing a bold, resilient attitude. The focus is on fostering engagement, encouraging personal and professional transformation, and building the determination to follow through with ambitious plans. This journey serves as a reminder that everyone has the power to create and live a life story worth reading.

Colja Dams, CEO, Vok Dams

The demands on marketers are constantly changing, with new challenges and opportunities shaping the future of the event industry. This keynote unveils the hottest trends in events and provides insights into the evolution of the industry, along with the key factors that will influence its future. Colja will discuss the innovative tools and strategies transforming event planning, customization, and data-driven decision-making. He will also delve into the challenges of the future, highlighting the innovations and strategies like AI that will shape the success of events in the years to come. Colja will be also the first to enter the BEA World Hall of Fame for his commitment to developing event culture globally, always attentive to innovation and recognizing the signs of change in an ever-evolving industry. This recognition is given to individuals who have made a significant impact on the event industry through continuous commitment, supported by studies, research, and in-depth analysis that have yielded tangible results.

Salvatore Sagone, President, ADC Group & Founder BEA - Interviewer

Patrick Roubroeks, Founding Director, XSAGA - member of 27Names - Interviewer

Thierry Reboul, Executive Director for Creative Branding and Ceremonies, Paris Olympic Games 2024

27Minutes by 27Names with Thierry Reboul will take you behind the scenes of the Olympic opening ceremony with its creator. As inspirational as 27Names, this session will offer both a backstage view as well as the unique opportunity to ask any question on what made the ceremonies of Paris 2024, the Olympic and Paralympic Games, something that will never be forgotten and will probably change how sports events ceremonies are created in the future.

Replenish energy, networking 

Petra Lammers, CEO and transformation dramaturg

Henry Coutinho-Mason, Author, Speaker & "Reluctant Futurist"

There's enough talk about AI, now it's time to experience it. We'll explore how AI is redefining event planning, management, experiences and storytelling. Companies today face the challenge of exploring AI tools and their effectiveness for their everyday work and strategic direction, so how can we create a spirit, a culture of curious exploration and learning from each other? As well as having a lot of fun, you'll learn how gen AI can help you develop new skills and transform the innovation culture of every organisation. We're gonna present you Yuuki, a 3D character, who connected her brain with AI to find a cure for a rare disease and we'll do a live, interactive, 'multiplayer' AI-powered experience together.

Josh Stinton, Head of Engagement, Fieldwork - Moderator

Jens Oliver Mayer, Managing Director, Jack Morton

Degmo Daar, DEI Process Designer Founder NoorD Consulting & Director EmmsTech

Gorazd Cad, Co-founder, CONVENTA

Vumile Msweli, philanthropist, entrepreneur, speaker, executive, columnist and career coach

An engaging panel that will explore crucial topics such as sustainability, diversity and inclusion in the context of planning and managing large-scale events. This panel will provide valuable insights on how to integrate principles of sustainability and inclusivity into complex projects while promoting an ethical and collaborative work environment in order to create great, authentic and inspiring events.

Join us for an engaging networking session designed to foster connections and ignite discussions on the latest trends and challenges in the events industry. The format features 10 tables, each dedicated to a specific key topic relevant to the world of events.

Choose your favorite theme and reserve your spot through the app (Button: Networking > Roundtables).

1. The importance of running save events that are as well efficient and sustainable.
Marta Alonso, Pernod Ricard Espana

2. Creating sustainable events – from gut feeling to proven data.
Stefanie Winter, Siemens

3. Let's talk about sustainability
Imre Diosi, Michelin

4. Crafting Lasting Impact: Value and Legacy at Corporate Events
Debora Piovesan, Uniceo

5. Influencer marketing in PR Events
Christian Heubner, Volkswagen

6. Why organize sustainable events and festivals?
Guilherme Bailao, HEINEKEN

7. The importance of sustainability aspects in event management now and in the future. 
Sabine Mpacko, Takeda Pharma Vertrieb GmbH & Co KG

8. How can we support CSR projects with corporate events – Social responsibility and corporate events
Monika Mantuano, HP

9. Fully Customized Event Experiences
Zsuzsa Szégner, VE GROUP

10. Social impact that brands can create with people.
Heloisa Santana, AMPRO - Brazilian Promotional Marketing Association

Find out who are the winners of the Best Event Awards! Join this triumphal and exciting Awards Ceremony and honor the world's best events of the year!