Biography
Creative Strategist, Adverteam – Next Group
Daniele is a creative strategist with a strong orientation towards communication effectiveness. Being experienced in both design and content production, he always looks for a creative spark in strategy work, often introducing new trends and technologies. His main areas of expertise are digital strategy and comms planning. He recently chose Adverteam - the consumer communication agency of Next Group – as his new playground, believing in a full integration between events and brand communication.
What are the characteristics that make an event eternal?
“Simply” two: relevance, because an event must be aligned with the zeitgeist; integration, because it should be a part of something bigger, totally consistent with the brand strategy and communication.
