Yuuki & the Escape Room

Yuuki is a 3D-protagonist, teaching Takeda’s employees about AI. She created an escape room, asking them to help her by using AI tools. The gamification taught collaborative learning w/o hierarchies.

AI brings incredible new tools onto the market, allowing for a much more efficient way of working in corporations. But we are experiencing this development in an incredible speed. We therefore can no longer formally teach specific applications and usage. Instead, we must completely change the way we learn in organizations. Away from formal structures and towards curious, co-created exploration and the use of individual expertise, independent of hierarchies. We therefore developed an escape room game, where the employees playfully explore together using AI tools.
It was also important for us to create a format that we could use beyond the event: The escape room as well as the character of Yuuki and the connected storytelling.

We created Yuuki, a 3D-protagonist, to advance a storyline about AI. At the beginning stood a motion capture AI-App for videos and live. We used different technologies to bring her authentically to life, and equipped her with character traits, making her humane and sympathetic. We succeeded so well that she went viral already in the internal channels.
The dramaturgy was laid out to establish her on screen and live in an event. At the event there were first analogue touchpoints with her. From then on, she took on a life of her own, what was intended. She held a virtual keynote about the considerations of AI and drew the employees into the story by having them help her with the quest. In terms of content, this involved AI, but also the use of AI tools and hierarchy-free learning. We chose an escape room format for this.
A third kind phenomenon emerged, Yuuki came to life beyond the actual event, became an official employee and is a protagonist of the further transformation at Takeda.