XIAOMI – REVEAL

Create a space to present Xiaomi’s collaboration with Leica and offer users a brand experience clamouring for natural images

The most innovative thing about our proposal is that we supported analogue technology, the history of photography and switched screens for places where photos can be touches, felt and smelt. In a hyper-digitalized world full of stimuli, we created a place to be for those wondering if more responsible use of technology is the way to go.