Peroni Nastro Azzurro – 2023 Ryder Cup

Peroni Nastro Azzurro – 2023 Ryder Cup

Nationality:
Italy
Client company:
Birra Peroni srl
Organising company:
Alphaomega
Year:
2023

The Event

Design and management of the hospitality area “House of Peroni Nastro Azzurro” @ Marco Simone Golf & Country Club for the 2023 Ryder Cup.

The House of Peroni Nastro Azzurro was the centerpiece of the 2023 Ryder Cup’s hospitality area. It encompassed a total space of 1,200 square meters and hosted an average of around 1,300 guests per day. The layout of the Peroni Nastro Azzurro house was designed as a grand lounge with a terrace directly overlooking the main village. It featured an exclusive circular bar equipped with 10 draft systems and a dedicated space for a mixologist, an exclusive restaurant area for 70 people who could experience a high-quality menu crafted around the finest Italian and international cuisine, as well as a bistro dedicated to express culinary services for all those who visited the space during the 2023 Ryder Cup’s week of activities

Live Presentations