A pop-up, accessible for all, personalized printed t-shirt activation hosted inside a giant branded suitcase. A three-day activation to celebrate the launch of We Love Holidays in the German market.
To launch We Love Holidays services to the German market in cool, buzzworthy way, we took to the streets of Dusseldorf with a giant blue suitcase to create a statement and build brand awareness. The experience entertained high-profile influencers with music, ice cream, refreshments, and a t-shirt printing station where you could personalize merch.
