A r5volutionary show on an international scale at the Centre Pompidou forecourt, featuring 250+ artists blending dance and music on a colourful background, reflecting the iconic Renault 5.
“For the most closely watched automotive launch of the year, we combined two icons of pop culture in the heart of Paris: the R5 and the Centre Pompidou. The challenge was to bring back memories while underlining the modernity and innovation to be found in the new Renault 5 E-Tech 100% Electric. The teams at PublicisLive Paris, Publicis Conseil and Razorfish rose to this challenge thanks to their proposal and the assembly of various different artistic components, beginning with the venue and the programme” – Arnaud Belloni, Global Chief Marketing Officer of Renault.
A show in five acts, paying homage to each of the Renault 5’s five key features: Popular, Iconic, Electric, Visionary and Revolutionary.
A show co-created by the best of French talent:
• Choreographer Sadeck Berrabah working with 250 dancers from across the whole of France, each moving in perfect time and wearing bright colours
• 60 musicians from the French Republican Guard – arriving with great fanfare!
• And pop artist Cyril Lancelin, creator of the immersive sculptures bearing the colours of the Renault 5, the true icons of the show’s scenography.
A gathering of artists emblematic of pop culture and contemporary art: What a mix!
| Room | Time | Country | Organizing Company | Client | Category |
|---|---|---|---|---|---|
| Sala Petrassi / ROOM 1 | 4:16 pm | France | PublicisLive Paris | Renault | Product/Service Launch |
| Spazio Risonanze 2 / ROOM 2 | 2:00 pm | France | PublicisLive Paris | Renault | Brand Activation |
